Sparkling beverage brand Dry has unveiled a new visual identity for its line of craft drinks that “better reflects the brand’s premium flavour profiles and upscale, culinary taste”.
Featuring an updated logo, modern typography, “hyper-realistic” photography and ingredient-specific design elements, the redesign was showcased at Natural Products Expo West in Anaheim, California, earlier this year.
It will apply across the drink’s 12oz can, 12oz bottle and four-pack formats in ten different flavours: blood orange, juniper berry, ginger, vanilla bean, apple, rhubarb, lavender, cucumber, wild lime and rainier cherry.
Dry founder and CEO Sharelle Klaus said: “The Dry consumer has long sought out our sparkling beverages as the ideal complement to culinary experiences. We wanted to better bring to life the botanically-driven flavours, artistic roots, and clean ingredient panel that have distinguished our brand for the last decade. We believe every day offers a fresh opportunity to explore and experience the unexpected through delicious food and premium mixology. Our new look helps celebrate this flavour-forward mindset.”
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