The Utterly Butterly brand is worth £45.9m, with its 500g SKU being the third bestselling branded SKU in the entire Butter, Spreads and Margarine category.
Kyrie Hyslop, Utterly Butterly brand manager at Dairy Crest, said: “The strength of Utterly Butterly 500g in the BSM category provides the perfect platform on which to launch a new product. With 44% of consumers now actively looking for a butter or spread that’s lower in saturated fat, it’s important we respond to this consumer need.”
Price in the UK is MRSP £1.80 for 500g.
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