Mongolian food company Vitafit has partnered with PET Engineering to launch a new range of packaged ice cream.
Last year Vitafit decided to enter the packaged ice cream market with a line that would stand out from its competitors in terms of the type of product, price and marketing concept.
Called Grazia, the range aims to bring to mind high-quality Italian gelato, while being retailed at a more competitive price than imported brands. Three flavours are available: strawberry, pistachio, and tiramisu with a caramel topping.
Italy-based PET Engineering was primarily appointed to give the product a visual identity that would match the brand’s strategic objectives. This identity would then be incorporated into all marketing material and packaging.
In a statement, PET Engineering said: “The visual identity of Grazia, with its soft, creamy chocolate heart, uses graphics to express the love that the brand puts into its recipes, all of which are delicious and use high-quality ingredients.”
It added: “The packaging puts the logo at the forefront, guaranteeing the quality of the product, together with a real representation of the product itself, immersing the consumer in a sensory experience that gives them a taste of that delicious first bite.”
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