A further 200 sites are planned to launch in the next three years, including multiple units in Spain, Greece, Cyprus, Switzerland and Thailand, with expansion to the Middle East including Dubai, Abu Dhabi, Bahrain, Qatar and Jeddah.
The business portfolio is now worth £12m.
Yoomoo will adapt the offering to ensure product ranges sit in line with the consumer across diverse markets. For example, Ibiza will see the launch of a new flavour exclusive to Hard Rock Ibiza, the €20 ‘Rock-and-Roll moo’ will include sprinkles of 24-carat gold flakes for those looking for a VIP point of difference.
“The brand has already achieved excellent traction in various international markets with encouraging sales,” said Daniel Gestetner, CEO of Yoomoo Yogurt Bars. “The expansion is hugely exciting and dynamic, as it brings genuine innovation to the market through product format, recipes and high-impact branding.”
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