Kind has expanded its snacking portfolio in the US with a new range of Nut Butter Filled Snack Bars.
Featuring whole grains on the outside and a nut butter centre, the bars are topped with crushed nuts and a chocolatey drizzle. Two variants are available: chocolate peanut butter and honey almond butter. Each pack contains six 37g bars.
Kind said the range is made with recognisable ingredients and contains no artificial flavours, colours or preservatives.
“Since day one, Kind has been obsessed with upholding our brand promise – to create innovative, premium foods that are both healthy and tasty,” said CEO and founder, Daniel Lubetzky. “Kind Nut Butter Filled Snack Bars continues that commitment.”
Kind CEO Daniel Lubetzky.
Stephanie Perruzza, health an wellness specialist at Kind, added: “Here at Kind, we are committed to empowering people to make healthy eating decisions. We saw this as an opportunity to elevate the current nut butter market with a snack that meets our high nutritional standards.”
Lubetzky founded Kind in 2004 with the aim to create snacks with ingredients that ‘people can see and pronounce’. It now sells a portfolio of more than 70 snacks. Last year, the company released its first protein bar range as well as a line of lower-sugar granola bars for children.
In 2017, Mars bought a minority stake in Kind in a move to cash in on the growing trend for healthier snacking. As part of the deal, the two companies have joined forces to grow Kind’s product offer globally.
© FoodBev Media Ltd 2019
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