Nestlé has launched Milkybar Mix Ups, a line of Milkybar buttons that combine white chocolate with milk chocolate for the first time.
The products have gone on sale in the UK and Ireland this week in sharing and single packs. Each contains a mix of classic Milkybar white chocolate buttons with a cocoa filling and milk chocolate buttons with a milky filling.
The chocolate is being made at Nestlé’s factory in Fawdon, Newcastle, which also creates confectionery products such as Rowntree’s Fruit Pastilles, Jelly Tots, Matchmakers, Munchies, Caramac and Rolo. It’s the last of those, Rolo, which has helped to make Milkybar Mix Ups possible.
The individual Mix Ups chocolate buttons are created using a similar technique to the way a Rolo is made and are being produced on the Rolo production line with the same milk chocolate recipe. Along with Milkybar mini eggs, it is the first time that any Milkybar product has been made in Fawdon, away from its more usual home of York.
Alberto Pisanello, assistant brand manager for Milkybar, said: “We get a lot of requests from Milkybar fans who have been asking us to mix white chocolate with milk chocolate for a long time but it’s not something we’ve done before with original Milkybar.
Milkybar Mix Ups are made at Nestlé’s factory in Fawdon, Newcastle.
“Milkybar is famously white chocolate so it needed to be something special if we were going to mix things up. We think Milkybar Mix Ups are very special, and if they are as popular out there as they have been at Nestlé HQ then we’re sure our fans will absolutely love them.”
Milkybar Mix Ups are on sale in a single 32.5g pack, a 78g pouch, a 95g sharing bag and a larger 196g ‘more to share’ bag.
Last year, Milkybar Wowsomes became the first product under the Milkybar brand to use two different types of chocolate in the same product.
Nestlé created the bar using a ‘world-first’ sugar production technique, which drastically reduces the amount of sugar in the bar.
The sugar contained in the Milkybar Wowsomes range is made using a process which produces aerated, porous particles of sugar that dissolve quickly in the mouth. Nestlé estimates that the Milkybar Wowsomes range contains 30% less sugar than similar chocolate bars thanks to this technique.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!