Empire Bespoke Foods is continuing to revamp its Thai Taste brand with new pack sizes being introduced for its Sticky Rice and Rice Noodles products.
The changes by the speciality world food distributor and importer will see the authentic Thai products’ pack sizes change from 454g to 200g.
Both are suitable for vegans and vegetarians and are gluten-free.
Launched in 2004, Thai Taste consists of over 50 products all exclusively made in Thailand from fresh, locally sourced ingredients with no artificial colours, flavourings or preservatives.
The new slimmer packs are more in line with the rest of the category’s pack sizes and will appeal to the occasional purchaser rather than being a store cupboard ingredient.
“Our Thai Taste brand is the fastest growing branded range in the category and we feel the changes to the pack sizes of our Sticky Rice and Rice Noodles will help us to continue momentum and growth,” said associate marketing director Carine Gauyet. “With swathes of foodies around the UK continuing to experiment with flavours from Southeast Asia, we believe the new slimmer, sleek packs will improve shelf standout and be more convenient for consumers.”
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