Innovative plant-based food systems company, Puris Holdings, and Livekindly Collective have announced two new joint ventures with the aim of tackling food waste and delivering cleaner products to consumers worldwide.
Puris will bring its expertise in plant-based food development, while Livekindly Collective will offer its global network of leaders in the plant-based space.
Through this collaboration, the two companies aim to accelerate the adoption of plant-based nutrition by solving major issues within the supply chain – with the ultimate objective of making food systems more sustainable.
“The plant-based food industry is experiencing unparalleled growth, on track to hit $85 billion by 2030, and the full supply chain must scale along with it,” said Nicole Atchison, CEO of Puris Holdings. “Joining forces with Livekindly Collective allows us to push all parts of the industry forward, ensuring it scales sustainably and affordably. Both Livekindly Collective and Puris believe in a future where our food system is a force for good – benefiting people and planet.”
The first of the ventures will aim to deliver innovation to improve plant protein waste streams, developing “simple, clean, plant-based foods for like-minded brand partners that create food consumers want to eat and feel good about buying,” a statement said. To achieve this target, the two companies will invest in disruptive solutions to maximise usage of all parts of the plant.
The second will focus on accelerating the global adoption of soil-enhancing protein-rich crops. The teams will foster agricultural wealth and social inclusiveness by leading a “measurable shift from degenerative to regenerative farming practices”. Part of this mission will include work in Southern Africa, where Puris’ pea variety had its early trials.
“What got us here won’t take us where we need to go,” added Mark Hassenkamp, chief agriculture operations director of Livekindly. “We are facing an existential question of how to feed ourselves in the face of growing demand, diminishing resources and the need for sustainability. Together with Puris, we can accelerate the growing global plant-based food conversion by realizing seed to silo cost efficiencies, leveraging unique germplasm, digital tools and operational scale to grow more clean, affordable, high-quality food.”
© FoodBev Media Ltd 2020
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