Hershey has unveiled its new Reese’s Outrageous chocolate bars with peanut butter and caramel to coincide with Halloween.
The new bars won’t go on sale until May 2018, but yesterday the Reese’s brand invaded the city of Royal Oak in Michigan with 30,000 samples.
Hershey chose the city because of its legendary trick or treating event which has been enjoyed by residents for over 30 years.
Reese’s senior brand manager Ryan Riess said: “It is in Reese’s DNA to take it to the next level, so giving the exclusive first taste of Reese’s Outrageous bars to our fans in Royal Oak during Spooktacular seemed like the perfect time and place.
“What could be more outrageous than pairing the country’s favourite Halloween candy brand with one of the country’s most festive and already outrageous Halloween celebrations?”
The new bars will be available in a 1.4oz standard bar ($1.09), a 2.95oz bar ($2.09) and a 10.5oz bag ($3.89).
Hershey said it is planning more promotional events in the coming months prior to the official launch next year.
© FoodBev Media Ltd 2018
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