Orkla will launch a range of new food products to markets in Northern Europe – including healthy ready-to-eat meals, ‘super bars’ and plant-based meat alternatives.
Among the innovations launching in Sweden are Paulúns Superbar, Paulúns Super Granola Paleo and Paulúns Superbowl – a range of healthy and tasty ready-to-eat dishes made from all-natural ingredients. The dinners come in three varieties, all of which have a high protein content and meet up to 40% consumers’ daily vegetable requirements.
The sugar content of the entire Risifrutti range has been reduced, and a sugar-free option, sweetened with stevia, is now also available.
In Denmark, Orkla will launch Naturli’ Veggie Bites and Hakket Veggie (minced veggie), which can be used instead of meat in dinner dishes, plant-based patés and organic plant bars containing no milk or gluten. Naturli’ will further expand its range with organic hummus, packaged in small glass containers.
And the range of plant-based meat alternatives, ready sliced to appeal to consumers as a sandwich filling, includes ‘A la Roastbeef’, ‘A la Bresaola’ and ‘A la Coto’.
In its home market of Norway, Orkla will unveil healthier biscuits made with fewer ingredients, oven-baked potato crisps with 70% less fat, fresh vegetable pasta made from root vegetables, and apple and pear jam containing 80% fruit.
“We’re now launching a number of new offerings that meet consumer demands for food products with organic, natural ingredients, and plant-based alternatives to meat,” said Arve Heltne, senior vice-president for marketing and innovation at Orkla Foods.
“The health trend with demand for less salt and sugar and gluten-free foods is still strong among consumers – including in Finland, the Baltics and Eastern Europe. At Orkla we work systematically to meet this demand across all the countries we operate in, and are launching healthier versions of our popular favourites in these markets as well.
“Danish consumers will be delighted by plant-based Italian-style toppings, patés, hummus in exciting flavour combinations and great substitutes for meat in cooking. All the Naturli’ products are organic and totally plant-based.”
As well as its new products, Orkla will expand existing lines into new markets: the popular Laban Seigmenn range of jelly confectionery will be rolled out across India, while the crunchy chocolate confectionery line Smash! will be launched in Sweden under the OLW brand.
As ever, there is effort to appeal to local palates by adapting Orkla’s products to individual markets.
“We have now launched Laban in India, with Laban Stretchy men adapted to Indian taste preferences,” Heltne continued. “Unlike other soft jellies available on the Indian market, the Indian version of Laban is vegetarian.”
The Oslo-based company – like some of its larger counterparts, most notably General Mills – regularly releases product announcements in seasonal batches.
It unveiled the previous host of innovations set to be debuted in Scandinavia and Northern Europe back in May.
© FoodBev Media Ltd 2021
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