Increasing consumer awareness about the role of nutrition on wellbeing and immunity (partly driven by Covid-19) – coupled with the rise in digital health tools, testing kits and wearables – is driving the trend towards nutritional personalisation.
There is increasing acceptance in the healthcare and insurance industries about the critical role of nutrition in preventative care. And yet, despite significant technological advances, there are still considerable challenges preventing the personalised nutrition industry from becoming mainstream.
Start-ups in this space are struggling with customer retention and feedback, and proving that their products actually deliver long-term health benefits back to their customers. CPG firms and supplement brands are still assessing how best to invest in “the personal”.
The key to overcoming these challenges and driving growth? Partnerships.
Increasingly brands are looking for ways to connect with passionate thought leaders in the space and meet with partners who can effectively build dynamic business models. This is one of the primary focuses of the upcoming Personalized Nutrition Innovation Summit, June 28-29th – an event designed to bring together the CEOs and founders of personalised nutrition start-ups to meet with partners and investors.
This year, the event is bringing together CPG firms, supplement brands and start-ups in the space, to foster the industry’s most exciting partnerships and innovation.
Here’s three reasons to attend:
Download the full agenda here.
This year, the summit is also once again championing the most innovative companies in the personalised nutrition space through the Nutrinnovate Pitch and Partner scheme. Start-ups in data capture, analytics, personalised supplements, and wearable technology can apply. The six chosen finalists will present their brand to a room filled with investors and leaders in the nutrition industry. Deadline 21 May.
Register before 30 April and save up to $300 on your booking. Use FoodBev Media’s exclusive discount code, ‘FOODBEV10’ for an additional 10% off your booking! Register here.
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