Cargill has released a new Bright White chocolate solution, which the company says has an “extraordinary white colour”.
“Nearly 20% of consumers state that the visual appeal of a product is the key factor influencing their purchase decision,” said Cathrin Simon, Cargill’s marketing manager for chocolate. “This reality gives new meaning to the saying that we ‘eat with our eyes.’”
Matthieu Rouvillain, senior R&D manager at Cargill Cocoa & Chocolate, added: “Historically, white chocolate actually meant cream-coloured chocolate. Our new Bright White chocolate reimagines what is possible with a whiter-than-white recipe that truly dazzles.”
In order to achieve the bright white colour, the Cargill team selected ingredients and used patented, proprietary processes to lighten the colour profile. The team says the chocolate provides a “round, balanced taste with a subtle vanilla flavour, and smooth, indulgent texture”.
Bright white chocolate has multiple applications, including bakery, cereals, confectionery, dairy, decorations, cereals, among others. It will be available in solid, liquid and easy-melt formats.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.