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Cargill has released a new Bright White chocolate solution, which the company says has an "extraordinary white colour".    “Nearly 20% of consumers state that the visual appeal of a product is the key factor influencing their purchase decision,” said Cathrin Simon, Cargill’s marketing manager for chocolate. “This reality gives new meaning to the saying that we ‘eat with our eyes.’” Matthieu Rouvillain, senior R&D manager at Cargill Cocoa & Chocolate, added: “Historically, white chocolate actually meant cream-coloured chocolate. Our new Bright White chocolate reimagines what is possible with a whiter-than-white recipe that truly dazzles.” In order to achieve the bright white colour, the Cargill team selected ingredients and used patented, proprietary processes to lighten the colour profile. The team says the chocolate provides a "round, balanced taste with a subtle vanilla flavour, and smooth, indulgent texture". Bright white chocolate has multiple applications, including bakery, cereals, confectionery, dairy, decorations, cereals, among others. It will be available in solid, liquid and easy-melt formats.