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Molson Coors announces partnership with Fever-Tree in US
As part of the partnership, Molson Coors has agreed to acquire an 8.5% stake in Fever-Tree for $88.3 million.
Fever-Tree launches blood orange ginger beer
Premium mixer brand Fever-Tree has expanded its beverage portfolio with the launch of a new blood orange ginger beer flavour variety.
Fever-Tree debuts new Distillers Cola mixer in US
Fever-Tree has announced the launch of a new Distillers Cola in the US, designed for mixing with the 'finest' rums and whiskeys.
Fever-Tree is a British premium mixers producer founded in 2003 by co-founders Charles Rolls and Tim Warrilow, who, while both working in separate parts of the beverage industry, noticed a gap in the market for higher-quality mixers based around the premise that ‘if three-quarters of your drink is mixer, mix with the best’.
The company has enjoyed runaway success for products including tonic water, ginger ale and premium lemonade.
It takes its name from a moniker given to the chincona tree, from which the natural quinine used in its first product – a premium tonic water – was extracted.
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