The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Webinars
Company news
Bel North America names Peter McGuinness CEO amid expansion push
The appointment follows news last week that McGuinness would step down from Impossible Foods after four years as chief executive officer.
Impossible Foods CEO Peter McGuinness to step down after four years
Impossible Foods has announced that its current CEO, Peter McGuinness, will step down after nearly four years leading the plant-based protein company.
Impossible Foods joins forces with yeast protein start-up Equii
The partnership marks Impossible's expansion into new protein-boosted products that are complementary to its meat alternatives, including grain-based breads and pasta.
Impossible Foods is a US-based producer of meat alternatives, best known for the Impossible Burger – a meat substitute patty made from plants that heralds the fact it is made using a fraction of the land, water and energy needed for cattle. Unlike its main competitor in the meat alternatives space, Beyond Meat, Impossible has concentrated by growing through the foodservice channel and courting restaurants and quick-service outlets.
It was founded in 2011 by CEO and founder Patrick Brown. Headquartered in California’s Silicon Valley, its first large-scale food manufacturing site in nearby Oakland, California can produce about 2 million pounds of plant-based meat per month. And Impossible is not stopping there: the company is already planning additional commercial-scale production facilities to meet burgeoning demand.
%20(3)_gif.gif)