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With 26,330 employees and yearly sales revenue of almost €6.2 billion, the Oetker Group is one of the largest family-run businesses in Germany. The company characterises itself by the “broad diversification” of its product portfolio: it has activity in food, beer, sparkling wine, spirits and non-alcoholic beverages – but is probably best known for its brand Dr Oetker, which is active across frozen pizza, desserts, baking mixes and decorations, as well as some other products. The group is based in Bielefeld, western Germany.