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Angel Delight is expanding its ambient dessert portfolio with the launch of a new Cake Shop-inspired range, tapping into consumer demand for indulgent, bakery-style flavours in convenient formats.

The new line, developed by Premier Foods, introduces two variants, Birthday Cake and Cookies & Cream, bringing familiar cake-inspired profiles into the brand’s signature light and airy dessert format. The move reflects a broader trend within the food and beverage sector, where hybrid products blur the lines between traditional categories to drive shopper engagement.

The Cake Shop range is designed to capitalise on growing consumer appetite for novelty and nostalgia-led flavours. By translating popular bakery tastes into ambient desserts, the brand aims to both recruit new shoppers and re-engage existing consumers in what has traditionally been a more functional category.

Rob Watson, brand director of ambient desserts at Premier Foods, commented: “Angel Delight has been enjoyed by families for almost 60 years, and we’re continuing to evolve our brand to tap into the latest consumer demands. We are confident our Cake Shop range will delight our loyal customers while attracting new shoppers in-store.”

The launch follows the strong performance of Angel Delight’s bubble tea-inspired Bubble Jelly range, which generated over £500,000 in sales within its first three months on the market after launching in September 2025. This momentum underscores the brand’s increasing focus on trend-led innovation to unlock growth in the ambient desserts segment.

The Cake Shop range will launch exclusively in Morrisons from 24 April, with a manufacturer’s suggested retail price of 95p.