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After more than a century of waiting, Arla Foods has brought its international speciality Castello cheese to the UK.

Since Henrik Tholstrup took over his father’s dairy in Denmark, his prize-winning Castello cheese has been a firm favourite on cheese boards, selling 21 million packs a year across 50 countries worldwide.

The UK launch of Castello by Arla Foods forms part of an ambitious global strategy for the brand and will be supported by a £2.1 million marketing campaign for the rest of 2007.

Castello Blue is an award-winning blue-veined gourmet cheese with a subtle and creamy taste. Its mild flavour develops steadily as it matures, without becoming too strong. Castello White is a distinctive, rich and creamy soft cheese with a delicate white rind covering. As the cheese matures, it becomes softer and creamier.