The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Ascent Protein, a US-based sports nutrition brand, is launching three new products at Whole Foods Market locations nationwide.
The new flavours includes the retail debut of Mint Chocolate Chip whey protein and the exclusive launch of Clear Whey Protein Isolate, available in two flavours: Pineapple Coconut and Orange Mango.
Ascent’s Clear Whey Protein Isolate offers 20g of protein with no artificial flavours or sweeteners, making it a refreshing post-workout or anytime option. Meanwhile, the Mint Chocolate Chip Native Whey Protein Blend delivers a nostalgic flavour.
BT Nauslar, general manager at Ascent Protein, said: "Our partnership with Whole Foods Market has played a significant role in helping us reach athletes and everyday health and fitness enthusiasts across the country. Adding three new products to the shelves is a nod to the success we've seen together and our shared dedication to providing clean, effective nutrition products."
These new products add to the existing Ascent selection at Whole Foods, which includes other protein flavors, Clean Creatine, Iced Coffee + Protein and Hydration + Energy.