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B&G Foods and Sazerac partner to launch new seasoning blends
FoodBev Media

FoodBev Media

18 August 2023

B&G Foods and Sazerac partner to launch new seasoning blends

B&G Foods has partnered with Sazerac to launch three new Weber seasoning blends. The seasonings are inspired by Sazerac's most popular spirits, which include: Fireball Cinnamon Whisky, Buffalo Trace Bourbon and Southern Comfort Whiskey. The full line of Sazerac-inspired seasonings include: Fireball Whiskey-flavoured Weber seasoning, which embraces the heat of fireball with sweet heat cinnamon flavour; Buffalo Trace Whiskey-flavoured Weber seasoning, inspired by the sweet fruit flavour and caramel notes of Buffalo Trace; and Southern Comfort Whiskey-flavoured Weber seasoning, features a balanced blend of stone fruit flavours, warm spices and garlic. "This partnership means fans of our brands now have a completely new way to experience the flavours of their favourite spirits – in seasoning form," said Bryan Rakowski, Brand Portfolio Vice President at Sazerac. "From cooking to grilling, and even cocktail preparation, there are now even more ways for our fans to enjoy and experiment with the taste profiles of their favourite spirits." All three seasoning varieties are set to hit the shelves at Kroger stores later this month. Additionally, the Buffalo Trace Whiskey-flavoured Weber seasoning will be exclusively available in a club-size 9oz container at Sam's Club from September.

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