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B&G Foods to divest Green Giant brand to Seneca Foods
FoodBev Media

FoodBev Media

9 November 2023

B&G Foods to divest Green Giant brand to Seneca Foods

B&G Foods has sold its shelf-stable vegetable product line under the Green Giant brand to Seneca Foods. As part of the transaction, B&G Foods will maintain ownership of the Green Giant trademarks and grant a license to Seneca Foods to use the Green Giant brand name. The sale excludes the Green Giant frozen products, Green Giant Canada and the Le Sueur brand. B&G Foods plans to use the funds generated from the sale to repay long-term debt. Casey Keller, president and CEO of B&G Foods, said: “Our decision to sell the US shelf-stable product line of the Green Giant brand is part of our ongoing effort to divest product lines that are non-core to B&G Foods’ long-term strategy and reduce long-term debt". He continued: "We believe that Seneca Foods, the long-time, primary co-manufacturer for the Green Giant US shelf-stable product line, is the right owner for the US shelf-stable product line. We continue to believe in the power of the iconic Green Giant brand, and the sale will allow our Green Giant team to focus on Green Giant frozen, Green Giant Canada and the Le Sueur brand.” Terms of the transaction were not disclosed.

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