Bacardi brings Tails Cocktails to at-home consumers

Bacardi has announced that it is bringing its premium pre-batched cocktails range to at-home consumers.

Tails Cocktails, which is made using Bacardi’s portfolio of premium brands, is available in five flavours: Rum Daiquiri, made with Bacardí rum; Whisky Sour, made with Dewar’s Blended Scotch whisky, Gin Gimlet, made with Bombay Sapphire gin; and Espresso Martini Cocktail and Passion Fruit Martini Cocktail, both made with 42Below vodka.

Tails general manager Evert-Jan Bos said: “Over the last two years, cocktail awareness has boomed as people served up daiquiris, espresso martini cocktails and mojitos to make staying-in feel extra special. Now, as the on-trade reopens, consumers are enjoying the experience of being back in the bar and they’re ordering cocktails more than ever before.”

Francis Debeuckelaere, regional president of Western Europe, Australia & New Zealand, added: “With Tails we’re delivering new experiences for the home, putting cocktails on the menu whatever the occasion. We are pioneering a whole new ‘ready-to-shake’ category.”

The pre-batched cocktails line-up, which was previously released on-trade, will be available from next month in supermarkets and specialist liquor stores across the UK & Ireland, Netherlands, Belgium, Germany, Austria and Australia.