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Bailey’s Chocolate enters new category with latest launch
FoodBev Media

FoodBev Media

27 October 2023

Bailey’s Chocolate enters new category with latest launch

Irish chocolatier Lir Chocolates is expanding its Baileys Chocolate range with its latest introduction, the Baileys Chocolate Nut Mix. The mix combines roasted almonds coated in Baileys Chocolate with a blend of caramelised hazelnuts, cashews, almonds and peanuts, with a hint of Baileys, and crunchy salted caramel popcorn. Alison Robson, Baileys Chocolate’s marketing manager, said: “We are proud to launch the Baileys Chocolate Nut Mix ahead of the festive period. Baileys is synonymous with Christmas and is a popular adult treat at that time of year. We have seen indulgent nut mixes increase in popularity at Christmas and adding a touch of Baileys to the mix will attract new shoppers and give loyal fans an exciting new way to enjoy the indulgence of Baileys chocolate.” Lir Chocolates says it developed the new snack to cater to the rising demand in the nut category during the festive season, with data showing that there is usually a 35% uplift in sales of nuts in the 12-week run-up to Christmas. The new nut mix is available to purchase now in Tesco stores across the UK for an RRP of £3.50. You may also like to read:

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