Bakeful launches limited-edition autumn flavours across US retail

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Baked snack brand Bakeful has added three seasonal products to its range ahead of the autumn period: Donutful Maple Mini Donuts, Muffinful Pumpkin Spice Mini Muffins and Muffinful Apple Cider Mini Muffins.

All three are made with non-GMO ingredients, contain no artificial preservatives or colours and carry 25% less sugar than traditional equivalents in the mini donut and muffin category. The products are individually wrapped in packs of five, with two donuts or four muffins per pack depending on the variety.

The maple mini donuts are baked rather than fried and finished with a maple glaze. The pumpkin spice muffins target what the brand describes as a flavour profile that "fall fans wait all year for," while the apple cider variant includes real apple pieces and cinnamon.

Tony Davis, CEO and founder of Bakeful, said the range was designed with practicality as well as flavour in mind.

"These flavours are fun, nostalgic and incredibly delicious, but they're also convenient enough to toss into a backpack or lunchbox," he said.

The three products are available now at Target, Amazon and H-E-B, with availability varying by store. All are limited edition.

Bakeful's existing range includes Donutful Mini Donuts, Muffinful Mini Muffins and Brownieful Mini Brownies, sold across Target, Amazon, H-E-B, select Kroger and Walmart stores, and direct via bakeful.com.