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On 4 November, Americans will take to the polling stations to cast their vote for either John McCain or Barack Obama, and Ben & Jerry's plans to reward them for doing so.

Each voter who proves their eligibility for a free scoop of ice cream, either by displaying their "I Voted" sticker, showing a photo of themselves at the polling station, or doing the "I Voted" dance, will be rewarded at a participating Ben & Jerry's outlet.

The free scoops are being dished out between 5-8pm on 4 November, regardless of who you vote for!