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Bimbo Bakeries USA debuts Entenmann’s doughnut cakes
FoodBev Media

FoodBev Media

3 November 2023

Bimbo Bakeries USA debuts Entenmann’s doughnut cakes

Bimbo Bakeries USA, a subsidiary of Grupo Bimbo, has introduced Entenmann’s first-ever baked doughnut cakes. Available in cinnamon & sugar and double chocolate chip flavours, Entenmann’s doughnut cakes contain no high fructose corn syrup or artificial colours. Richard Link, senior director of marketing at Entenmann’s, said: "At Entenmann's, we are constantly exploring new ways our fans can enjoy our beloved baked goods. Our research shows that consumers are looking for indulgent, individually wrapped snacks for on-the-go snacking, so we wanted to deliver in the sweetest way." "Our latest innovation, Entenmann's doughnut cakes are truly the perfect blend of an old-fashioned doughnut with a modern twist, and we can't wait to hear what our fans think." Entenmann's doughnut cakes are packaged in a box containing six individually wrapped doughnut and can be found at select US retailers.

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