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Biolyte adds new hydration drink to line-up
FoodBev Media

FoodBev Media

15 February 2023

Biolyte adds new hydration drink to line-up

Biolyte has added a new flavour, punch, to its namesake hydration drink product line.

Punch features a blend of cherry, pineapple, orange and a hint of lemon. The drink joins the brand's existing line-up: citrus, berry, tropical and melon. Biolyte is said to be the first recovery drink to contain the same amount of electrolytes as an IV bag, plus key ingredients that promote balance in the body. According to the company, one bottle offers 6.5 times the amount of electrolytes as leading sports drinks and one-third of the sugar. Biolyte helps the body "recover, replenish and hydrate" more efficiently than water. "Our new flavour, Punch, is perfect for first-time triers or people who need to recover but are more sweet than salty people," said Jesslyn Rollins, CEO of Biolyte. "Biolyte Punch packs all the same benefits of Biolyte – the electrolytes, sugars and vitamins your body needs to recover – and the taste reminds you of classic fruit punch." Biolyte's punch is available in select stores across the US and online at Amazon.

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