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Birds Eye is launching a new range of fish products, called Captain’s Discoveries.

With a focus on bringing world flavours into the frozen fish category, the range will be made up of four new products, as well as two existing products, which have been renamed to sit within the range.

This includes the new Mexican-inspired Tortilla Crumb Fish Fillets that have a hint of lime and chilli, and Mediterranean-inspired Focaccia Crumb Fish Fillets flavoured with sun-dried tomatoes and thyme.

Birds Eye has also introduced two new baked fish dishes to the new range: a Mexican-inspired Fish Fillet Bake and an Indian-inspired Fish Fillet Bake, as the brand seeks to bring more variety and flavour to the frozen aisle.

In addition, it has also updated the naming and packaging of its Lightly Dusted Fish Fillets with Sea Salt & Rosemary, and Lightly Dusted Fish Fillets with Lemon & Black Pepper, which now also sit in the Captain’s Discoveries collection.

Mike Sowerby, marketing director at Birds Eye UK&I, said: “As a brand that is loved and trusted by consumers to consistently deliver great-tasting, quality products, we wanted to bring real excitement to the frozen fish category with a totally new range of flavours".

"Birds Eye’s new Captain’s Discoveries range is inspired by cuisines from across the seven seas, celebrating Captain Birds Eye’s passion for exploration and freshness, inviting consumers to join him on a ‘voyage of taste’."

“The range is easy to prepare, helping experienced and novice home cooks alike create vibrant, flavoursome dishes in their own kitchen, and we are confident our new proposition will help inspire a more adventurous attitude towards frozen fish.”