Premier Foods is introducing a new range to its Bisto brand with the launch of Roast Potato and Roast Chicken seasonings.
The new seasonings can be added to the traditional roast dinner to deliver extra easily and cost effectively.
The Roast Potato and Roast Chicken seasonings allows consumers to add an “enhanced” texture to homemade chicken and roast potatoes.
Mark Alldred, marketing director for flavours and seasonings at Premier Foods, said: “There are more than 1.2 billion roast occasions a year, however, many consumers feel that creating a traditional roast with all of the trimmings is hard work. Our new and flavourful addition to the Bisto range is designed to further improve the popularity of this meal occasion by adding interesting flavours in an easy-to-use format. With Bisto introducing seasonings to their portfolio, the brand will also attract new shoppers to the category, especially with more people experimenting when cooking at home.”
The range is now available in Morrisons stores in the UK and will be rolling out across the grocery channel at an MRSP of £1.25 per sachet.
© FoodBev Media Ltd 2023