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Blue Bunny partners with Stuffed Puffs to launch frozen dessert snacks
FoodBev Media

FoodBev Media

25 April 2023

Blue Bunny partners with Stuffed Puffs to launch frozen dessert snacks

Blue Bunny has teamed up with filled marshmallows brand Stuffed Puffs to develop new frozen dessert snacks. The partnership will see the ice cream brand launching Blue Bunny Stuffed Puffs scoopables and s’mores sandwiches. The scoopable Blue Bunny Stuffed Puffs will debut first this month, exclusively at Walmart stores. It will be available in three flavours: S’mores, Cookies 'N Creme and Birthday Cake. Meanwhile, Blue Bunny Stuffed Puffs sandwiches will be available to purchase in two flavours – Classic S'mores and Salted Caramel S'mores – from May. Jeremy Hrynewycz, brand marketing director at Blue Bunny, said: "We are thrilled to be partnering with Stuffed Puffs Filled Marshmallows and believe that the playful indulgence of our frozen treats combined with their mission to promote more fun-filled lives is a match made in confectionery heaven. These disruptive innovations are the first of their kind by delivering a filled marshmallow experience in multiple frozen forms." Mike Tierney, founder and CEO of Stuffed Puffs, added: "We are delighted to collaborate with Blue Bunny to bring the essence of Stuffed Puffs treats to the freezer aisle. As a massive ice cream fan, the new innovations will bring all the fun of our original fluffy marshmallow candy to everyone's favorite frozen treats that the whole family can enjoy together."

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