Bel UK’s Boursin brand has added a new truffle flavour to its cheese portfolio.
Boursin Truffle is said to offer “an added touch of luxury”, infused with the flavour of truffle.
Holly Bennett, senior brand manager at Boursin, said: “We’re delighted to introduce Boursin Truffle to the range. With truffle already established with food enthusiasts and long associated with moments of luxury, it’s the perfect flavour for Boursin, appealing to this audience and cementing our positioning as the number one indulgence cheese brand.”
“…Now, with in-home cooking on the rise and consumers looking to elevate their everyday meals for a moment of indulgence, the new flavour is perfectly placed to cater to this appetite.”
Boursin Truffle will first be available in limited-edition packaging and will then switch to the tradition Boursin packaging in the new year.
Boursin Truffle will be available at Tesco stores from this month for £2.95 per 150g.
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