The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Ferrara Candy Company-owned brand Brach's has partnered with Warner Bros. Discovery Global Consumer Products to launch a line of confectionery items inspired by the movie Elf. The range is available in three variants: Candy Canes, Swirly Twirly Gum Drops and Candy Cane Forest Mellowcreme. Lauren Holtz Pezza, director of Brach's and seasonal marketing at Ferrara, said: "Brach's is honoured to collaborate with Warner Bros. Discovery Global Consumer Products to celebrate the adored film Elf, that's just as synonymous with the holiday season as our candy canes". "Whether you're watching your favourite holiday films, like Elf, or decorating gingerbread houses, Brach's candies are the perfect treats to enjoy together while making sweet memories this season." The limited-edition sweets are available at US retailers nationwide.