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FoodBev Media
28 July 2008
Brecon Carreg takes a walk on the wild side
To celebrate the beautiful surroundings of the Brecon Beacons National Park, Brecon Carreg Natural Mineral Water is launching a summer on-pack-offer promotion, encouraging consumers to take a ‘Walk on the Wildside’.
From July, the promotion can be seen on the labels of all Brecon Carreg bottles. Consumers will have the chance to win one of 50 Geopark family breaks and over 10,000 other prizes including Ramblers’ Association membership packages for two, Brecon Carreg picnic rucksacks and insulated bottle pouches.
The western half of the Brecon Beacons National Park has been designated by UNESCO as a Geopark - one of just 32 sites in Europe working to conserve and promote their geological heritage. Fforest Fawr (Great Forest) Geopark is Brecon Carreg Natural Mineral Water’s magnificent home.
Consumers can enter by logging on to <<1>">www.breconwater-wildside.co.uk]<1> and entering a unique code found on all Brecon Carreg promotional bottle labels.
Brecon Carreg General Manager Liz Sherry said: "This promotion is all about celebrating the great outdoors. At Brecon Carreg, we feel very lucky to be working in the heart of a beautiful Geopark everyday and we wanted other people to have the chance to enjoy these special protected places too.
"Ideally, we hope all the prizes will go some way to helping people enjoy being active and getting outside this summer as well as remembering the importance of staying hydrated while on the go."