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C4 Energy has entered the energy shot category with the launch of C4 Performance Energy Shots, a compact format designed to provide a quick source of caffeine.

The product contains 200 mg of caffeine, CarnoSyn Beta-Alanine and no sugar in a small, portable bottle.

The energy shots come in three flavours: Frozen Bombsicle, Hawaiian Punch Fruit Juicy Red and Popsicle Grape. The new format represents C4’s first significant product innovation since the brand’s launch.

According to the company, the C4 Performance Energy Shots are intended for consumers seeking a portable energy option, including gym-goers who prefer a smaller pre-workout dose and individuals looking for a quick energy boost on the go. The product is NSF Certified for Sport.

The new range is available via the brand's website and on Amazon.