Cadbury unveils limited-edition Caramel Twirl

Mondelēz International-owned Cadbury is expanding its Twirl portfolio with the launch of a limited-edition caramel flavour.

Cadbury Twirl Caramel will be available at retailers from next month for an RRP of £0.69.

Frederike Grohmann, brand manager for Cadbury Twirl at Mondelēz International, said: “We’ve seen just how popular flavours are within chocolate singles, in fact when Twirl Orange launched it became Cadbury’s biggest selling single bar. We know Twirl Caramel is going to be a hit with consumers…”

The launch of the bars will be backed by PR, digital and social media activity to drive visibility and encourage trial.

Last year, dessert manufacturer Vittles Foods teamed up with Mondelēz to launch a range of Cadbury Dairy Milk Chocolate Brownies.