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UK non-alcoholic spirits brand Caleño is set to launch new Colombian-inspired white coconut rum alternative at Waitrose stores.

The new drink is said to capture the 'smooth and sweet' taste of fresh coconut, and features notes of vanilla and pineapple. According to the company, rum-based cocktails have seen a 12% increase in popularity in bars and restaurants over the past year, with Waitrose reporting a 28% increase in no- and low-alcohol sales during January 2024, compared to the previous year.

Ellie Webb, founder of Caleño, said: "With rum alternatives projected to outpace non-alcoholic gin by 2026, we're excited to bring our Colombian-inspired White Coconut to Waitrose customers. The launch timing couldn't be better as Brits seek daily moments of tropical escapism and non-alcoholic varieties of their favourite tropical cocktails"

The White Coconut rum alternative will be available from Monday, 6 January, at an introductory price of £15 until 22 January, after which it will be priced at the RRP of £18.

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