The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Cawston Press has entered the flavoured sparkling water category with the launch of a new two-strong range made with real pressed fruit juice and sparkling water.

Launching on 2 February, the range includes Squeezed Lime and Pressed Watermelon variants. Both products are made with sparkling spring water and real pressed fruit juice, with no added sugar, sweeteners or fruit juice concentrates.

The Squeezed Lime variant blends sparkling spring water with lime juice, while Pressed Watermelon combines watermelon juice with a small amount of lemon.

The move marks an expansion for the brand as it targets consumers seeking lower-sugar hydration options, amid growing demand for alternatives to sugary and caffeinated drinks.

According to Cawston Press, the range is positioned between plain sparkling water and traditional carbonated soft drinks, aiming to offer a flavoured option using a limited ingredient list and clear labelling.

Cawston Press MD Steve Kearns said: “Sparkling water is a growing category, but we saw a clear opportunity to do things differently. Consumers want great tasting clean ingredients even when they’re choosing flavoured sparkling water."

"Using real pressed fruit, we’ve created a sparkling water that delivers genuine full-on fruit flavour without adding anything unnecessary. For retailers, we’re offering a premium option that stands out on shelf and speaks directly to today’s health-conscious shopper.”

Cawston Press Sparkling Waters are available in 440ml single cans and 4x330ml multipacks. The new range is stocked at Ocado, Amazon, selected wholesalers and via the brand’s website.