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Cawston Press launches "school-approved" Sunshine Orange Fruit Water
FoodBev Media

FoodBev Media

18 March 2024

Cawston Press launches "school-approved" Sunshine Orange Fruit Water

UK-based Cawston Press has unveiled its latest innovation: Sunshine Orange Fruit Water. This new addition joins the brand's line-up of school-approved juice cartons, offering a refreshing choice for children with its natural blend of fruit juice and still water. Available now in Tesco stores (3x200ml) at an RRP of £2.10, Sunshine Orange Fruit Water caters to the growing demand for healthier beverage options among consumers. Crafted with 45% not-from-concentrate fruit juice and devoid of artificial sweeteners, colours or preservatives, this drink is tailored to meet the preferences of both parents and children. The introduction of Sunshine Orange bolsters Cawston Press's existing range, which includes Apple & Summer Berries, Apple & Pear, Apple & Mango and Cloudy Apple flavours. Milly Tuck, senior brand manager at Cawston Press, said: “Orange is the biggest flavour camp for juice and juice drinks, making up over 40% of UK sales. However, there has been a lack of innovation in the kids flavour space for drinks free from added sugar, sweeteners and preservatives, which is where Cawston Press is able to provide a high-quality drink priding itself on being made with very few simple, natural ingredients.” The Fruit Waters are packaged in SIG packaging primarily sourced from renewable FSC (Forest Stewardship Council) paper, aligning with the brand's ethos of environmental responsibility. For retailers and wholesalers, Sunshine Orange Fruit Water (18x200ml) will be available alongside other Cawston Press offerings, providing versatile options for cafés, restaurants, bars and speciality stores.

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