PepsiCo‘s FritoLay subsidiary has expanded its Cheetos range into a new snacking segment with the launch of a brand-new pretzels line.
The new flavoured pretzels range will launch with two flavours, Cheddar and Flamin’ Hot. Pretzels will be coated in Cheetos’ iconic orange ‘Cheetle’ dust on one side, designed to provide “the perfect amount of flavourful crunch”.
Tina Mahal, senior VP of marketing at Frito-Lay, said: “Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavour, which is why this latest innovation is breaking into an entirely new category”.
“Cheetos pretzels maximize the fan-favourite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavour experience to life in pretzel form.”
The range is now available at retailers across the US for $5.69 per 10oz bag and $2.49 for a smaller 3oz bag.
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