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Chef Yotam Ottolenghi to introduce ingredients range
FoodBev Media

FoodBev Media

23 April 2024

Chef Yotam Ottolenghi to introduce ingredients range

Israeli-born British chef Yotam Ottolenghi is launching a range of cooking ingredients exclusively into Waitrose stores. The line, which includes aromatic spice mixes, pasta sauce and shawarma marinade, marks Ottolenghi’s first venture onto supermarket shelves. The range was created by Ottolenghi and his test kitchen team and was crafted to tap into increasing consumer demand for Middle Eastern recipes – Waitrose stated that searches on its website for such recipes has increased by 203% in the last year. For sauces, the range includes: Miso Pesto, Kalamata Olive & Harissa Sauce, Pomegranate, Rose & Preserved Lemon Harissa, Green Harissa, Red Chilli Sauce and Shawarma Marinade. For spice mixes, Ottolenghi has launched the Aleppo & Other Chillies blend, Sweet & Smokey blend and Citrus & Spice Blend. Developed with customer convenience in mind, the new ingredients are designed to enable consumers to create the taste of the Ottolenghi kitchen easily at home, whether ‘looking for a quick and easy pasta or a delicious marinade’. Charlotte Di Cello, commercial director for Waitrose, said: “We know how much our customers love the food and flavours of Ottolenghi. With extraordinary quality and taste being central to both our brands, we are excited to be able to bring Ottolenghi to homes nationwide with this exclusive range. While our customers don’t always have the time to create a meal from scratch, these products are designed to enable anyone to bring all that deliciousness to their meals with the simple addition of a sauce, marinade or spice mix.” Yotam Ottolenghi added: “I have always been super eager to get our flavours onto people's dinner plates nationwide, not just in London, without having to cook it from scratch every single time. I am so happy with our new range of sauces, marinades and spices, which does exactly that: Ottolenghi flavours, cooked at home, with no effort at all. I hate to admit it but the pasta sauce already features heavily in my home kitchen, when no one is looking.” The new range will be available in Waitrose stores across the UK from 29 April, with RRPs ranging from £3.95-£5.

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