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Coke can sculptures mark UK Recycle Week
FoodBev Media

FoodBev Media

15 June 2008

Coke can sculptures mark UK Recycle Week

To mark UK Recycle Week, four sculptures made from Coke cans were unveiled in four cities across the country. *To mark UK Recycle Week, four sculptures made from Coke cans were unveiled in four cities across the country. Iconic aluminium sculptures made from Coca-Cola, diet Coke and Coke Zero cans were unveiled in four cities across the country to mark the beginning of Recycle Week (2-8 June 2008). * The Angel of the North, Big Ben, Clifton Suspension Bridge and the Birmingham Bull have been re-created in spectacular form by artists commissioned by Coca-Cola in a bid to raise awareness of the importance and benefits of recycling and to encourage more consumers to recycle their drinks cans and bottles. While soft drinks packaging is one of the world’s most recycled materials, only 25% of plastic bottles and 48% of aluminium beverage cans are currently recycled in the UK. Liz Lowe, Citizenship Manager at Coca-Cola Great Britain said “We hope these dramatic Coke can sculptures will encourage people to think twice about where they throw their empty drinks containers – our packaging is not just waste, but a valuable resource which can be used again and again. Recycling saves energy and we can all do more. “As a company, we take our environmental responsibilities very seriously and we are working on a number of initiatives to minimise the environmental impact of our products and operations. For example, well over 90% of the waste produced at our manufacturing sites is now recycled, we’re gradually making all packaging smaller and lighter and our cans and glass bottles contain around 30-50% recycled material.” Recycling Zones On the eve of Recycle Week, Coca-Cola also announced plans in partnership with WRAP to create 80 “Recycling Zones” across the country over the next three years. Recycling bins will be located in high-traffic public places including theme parks, shopping centres, transport hubs and leisure facilities to allow consumers to recycle soft drinks packaging more easily when they’re out and about. The Mayor of London is a supporter of Recycle Week. Boris Johnson,said: “Recycle Week is a fantastic initiative and does a huge amount toencourage us all to recycle more. I hope the sight of one of London'smost famous landmarks made from recycled drink cans, will inspireLondoners to make an extra effort to recycle their rubbish, rather thanchuck it in the bin and condemn it to a landfill site.”

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