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Constellation Brands introduces new RTD boxed wine cocktails
Rafaela Sousa

Rafaela Sousa

1 April 2022

Constellation Brands introduces new RTD boxed wine cocktails

Constellation Brands has entered the ready-to-drink boxed (RTD) wine cocktail category with the launch of Next Round Cocktails. Next Round Cocktails is made with a blend of natural fruit juices and crisp wine. The brand includes two flavours: Salted Lime Margarita, containing a sprinkle of salt and white wine with a 13.5% abv; and Strawberry Lime Sangria, a crisp rose wine that contains a 10% abv. Ann Stockman, VP of emerging brands at Constellation Brands, said: "Next Round Cocktails represents Constellation Brands' commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the $696.5 million pre-mixed cocktails category and the $903.2 million premium boxed wine category". She continued: "Recent YPulse research of our target consumer reports that post-covid, 66% would prefer to drink at home than go out, so we've created Next Round Cocktails to fit right in as the ultimate co-host, all tastefully dressed and ready-to-serve up the fun." Next Round Cocktails' flavours are available at major US retailers nationwide in two packagings, including a 1.5-litre bag-in-box for an SRP of $16.99 and a 500ml single-serve Tetra box for an SRP of $5.99.

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