Danone launches Activia+ Multi-Benefit drinkable yogurt

Danone-owned Activia has released a new drinkable yogurt, designed to support the immune system

Activia+ Multi-Benefit contains billions of live active probiotics to support gut health, as well as vitamins C, D and zinc to strengthen the immune system. The drinkable yogurts, which contain 9g of sugar and 70 calories, are available in three flavours: strawberry, peach and raspberry.

Kallie Goodwin, VP of family & wellness brands at Danone North America, said: “At Danone, we know good gut health is the gateway to a variety of health benefits and overall well-being. We also know that consumers are becoming increasingly interested in both gut health and foods that help support the immune system.”

She continued: “Our new innovation, Activia+, comes at the perfect time as, now more than ever, people are turning to functional foods and products for the extra support of their gut and immune system”.

Activia+ is available at selected retailers across the US, including Kroger, Target and Publix for an RRP of $4.59 per 6-pack.