Danone-owned Activia has released a new drinkable yogurt, designed to support the immune system
Activia+ Multi-Benefit contains billions of live active probiotics to support gut health, as well as vitamins C, D and zinc to strengthen the immune system. The drinkable yogurts, which contain 9g of sugar and 70 calories, are available in three flavours: strawberry, peach and raspberry.
Kallie Goodwin, VP of family & wellness brands at Danone North America, said: “At Danone, we know good gut health is the gateway to a variety of health benefits and overall well-being. We also know that consumers are becoming increasingly interested in both gut health and foods that help support the immune system.”
She continued: “Our new innovation, Activia+, comes at the perfect time as, now more than ever, people are turning to functional foods and products for the extra support of their gut and immune system”.
Activia+ is available at selected retailers across the US, including Kroger, Target and Publix for an RRP of $4.59 per 6-pack.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.