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US coffee brand Death Wish Coffee Co has expanded its portfolio with the launch of Power Surge, a new high-caffeine coffee positioned to meet growing demand for natural energy products.

The new blend contains around 210mg of caffeine per 6oz serving, which the company said is 20% more caffeine than its existing Dark Roast product. The caffeine content is achieved through a higher proportion of Organic Robusta beans, without the use of artificial additives or synthetic caffeine.

According to the company, the launch comes amid rising consumer interest in high-caffeine beverages, with the segment significantly outpacing broader coffee category growth. Death Wish Coffee said a survey of its subscribers found that 67% would be interested in adding a higher-caffeine product to their routine.

Power Surge is described as a full-bodied, low-acidity coffee with berry and malt flavour notes. The product is certified USDA Organic and Fair Trade, consistent with the company’s existing portfolio.

The range is available in several formats, including 10oz and 16oz ground bags, 16oz whole bean bags and ten-count single-serve pods.

Steve Gardiner, CEO of Death Wish Coffee, said the launch reflects evolving consumer habits and demand for “natural fuel” products that fit into increasingly busy lifestyles.

Power Surge is available now via Amazon and the company’s website, with a wider retail rollout underway across US retailers including Walmart, Albertsons, Kroger, Target, Wegmans, Weis, Winn-Dixie and Price Chopper.