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Following a series of high-performing NPD rollouts, the English Cheesecake Company is strengthening its presence in the retail frozen desserts category with the launch of two new flavours – Rhubarb & Custard Frozen Bites and Sweet n Salty Sharing Cheesecake – now available nationwide in Morrison's.

The new Rhubarb & Custard Frozen Bites (RRP £3.25) offer a playful twist on a traditional British pairing. Each bite features vanilla custard cheesecake layered with rhubarb jam, all sitting on a crunchy biscuit base. The frozen format aims to appeal to shoppers seeking convenient portion-controlled treats.

For larger gatherings and the upcoming party season, there is also the Sweet n Salty Sharing Cheesecake (RRP £4.99). This launch delivers a blend of textures and flavours, combining vanilla cheesecake with a rich chocolate fudge layer, topped with caramelised popcorn and salty pretzel pieces.

Both products are made using British dairy, aligning with the company’s commitment to quality and provenance.

Charlotte Roberts, head of marketing at the English Cheesecake Company, said: “It has been amazing to see how much customers have loved the recent launches and we know our Rhubarb & Custard Bites and Sweet n Salty Cheesecake will fly off the shelves just as quickly.”