Fentimans reformulates drinks to create new lower-calorie range

Botanical beverages maker Fentimans is launching a new light soft drinks range in the UK to meet consumer demands for lower-calorie beverages.

The company has chosen three of its top-selling flavours and crafted the recipes to be lower in calories. The line includes a lower-calorie version of rose lemonade, gently sparkling elderflower and sparkling raspberry.

The drinks have been created by adopting the same brewing method Fentimans has been using for more than 100 years, where milled ginger root and botanicals are fermented for seven days.

The new recipe for the Fentimans light range contains no artificial sweeteners. Each drink has less than 60 calories per bottle, while sugar has been reduced to 4.8g per 100ml.

“We know that a growing number of our audience are increasingly looking for great-tasting light drinks with fewer calories,” said Andrew Jackson, Fentimans marketing director.

“At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour.”

The new Fentimans light range will be launched in a new 250ml bottle – available in both single and four-pack formats.

In recent weeks, Fentimans has expanded its rum mixer portfolio with new Tropical Soda and has introduced a new pink ginger beverage.