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Flipz launches new 'State Fair' inspired flavours
FoodBev Media

FoodBev Media

9 May 2023

Flipz launches new 'State Fair' inspired flavours

Flipz, a chocolate-covered pretzel brand, is launching a new Flipz State Fair inspired line-up this summer. The two new offerings include Flipz State Fair Churros and Flipz State Fair Strawberry Shortcake. Flipz State Fair Churros features the signature salty and crunchy pretzels coated in a cinnamon sugar, churro-flavoured coating and drizzled with milk chocolate. Meanwhile, Flipz State Fair Strawberry Shortcake offers salty pretzels coated in fresh strawberry, sweet cream and butter cake flavoured coating. Simge Weinling-Dogrular, head of marketing at pladis Americas, said: "As a brand, we are all about bringing fun and flavour to our fans wherever they are. The state fair is such an exciting staple moment of the summer season and we were inspired by that energy." She added: "With our Flipz State Fair offerings, we are bringing much-needed fun to everyday routines with snacks that transport our fans to thrilling times with family and friends at the state fair with every bite." The new flavours are available now at US retailers, including Albertsons, CVS, Kroger, Sam's Club, ShopRite and Publix.

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