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Florette to launch Asian cuisine-inspired coleslaw range
FoodBev Media

FoodBev Media

26 March 2024

Florette to launch Asian cuisine-inspired coleslaw range

UK salad brand Florette is set to launch a range of Gourmet Slaws, aiming to provide "a fresh approach to coleslaw". The range features three flavours from around the world, incorporating dressings inspired by South and East Asian cuisine. The new products include Korean Gochujang, a blend of spices and chilli with carrot, red cabbage and red onion; Indian Spiced, a combination of Indian flavours and yogurt with mixed colourful cabbages and red onion; and Chinese Inspired, a mix of soy and ginger with white cabbage, carrot and red onion. Florette’s head of NPD, Natalie H Allen, commented: “Florette Gourmet Slaws provides shoppers with the flavour-led inspiration they want, delivering a ‘taste of adventure’ that will transform any meal". “...Many coleslaws already on the market are bland, uninteresting, and often too heavy on the mayo. That’s where Florette steps in. Our new Gourmet Slaws, with their lightness and crunch, offer an entirely different eating experience. The range moves slaw from the forgotten depths of the fridge to something that is highly versatile and can take centre stage on consumers' plates." The range is set to debut on 10 April at Sainsbury’s, 15 April at Booths and 6 May at Tesco, with a price of £1.80.

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