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Rafaela Sousa

Rafaela Sousa

6 August 2025

FloVision raises $8.7m to expand AI-powered analytics for protein processing

FloVision raises $8.7m to expand AI-powered analytics for protein processing

FloVision Solutions, a start-up developing AI-driven analytics tools for the global food industry, has raised $8.7 million in Series A funding to scale its technology and workforce.


The round was led by Insight Partners, with additional support from Serra Ventures, SOSV and Rockstart.


The funding will support FloVision’s expansion in key markets across North and South America, Europe, Australia and Asia, while also fueling recruitment to strengthen its engineering, AI/ML, and sales functions.


The company is hiring additional engineers, AI data annotators and sales representatives to meet growing customer demand and enhance its product offerings.


Founded in 2020, FloVision provides AI-powered tools designed to help protein processors track yield, monitor qualityand improve labour performance in real time. Its compact sensors – mounted directly on conveyor belts and workstations – use vision, depth and load cell technology to scan each product as it moves through processing lines. The system identifies defects, misgrades and foreign materials, triggering instant alerts for regrading or removal. It also captures traceability data and helps match products to specific customer specifications.


All data is collected in a central dashboard, allowing supervisors to monitor trends, compare performance across shifts and make real-time decisions to improve efficiency.


Rian Mc Donnell, founder and CEO of FloVision, said: "This funding unlocks a whole new world of food production tech. We're already helping protein processors run more efficiently and take control of their operations. With these new resources, we're doubling down on solving real customer problems and speeding up the rollout of features we know the food industry needs."


FloVision’s platform has already processed more than 23 million kg of food in beef and poultry plants across North America, Europe and Australia. According to the company, customers have seen up to 1.5% yield improvements and as much as 15x return on investment through reduced waste and faster, data-led decision-making.


As part of the round, Madeleine Goldberg, investor at Insight Partners, will be joining FloVision's board. "Up to 20% of global meat production is lost before consumption, costing the industry $200bn annually – with recalls adding $20bn more. Flovision uses AI to cut this waste at the source, creating value for producers, consumers, and the environment," said Goldberg.

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