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Frazy to debut "world's-first" robotic beverage machine
FoodBev Media

FoodBev Media

14 December 2023

Frazy to debut "world's-first" robotic beverage machine

Frazy, a US start-up specialising in custom beverages, has announced plans to debut the "world's-first" robotic beverage machine, FrazyBot. FrazyBot is capable of making fresh, customised speciality drinks at home with a simple press of a button. It offers a choice of different drink modules, each specially designed for coffee, tea, boba, cocktails or mocktails. According to the Frazy, current beverage machines are limited in drink options, as they are often "too large to fit countertops" and "require many ingredients". The company explained that FrazyBot employs "Ingredient-Sensing Robotic Technology (InSeRT)" for cost-effective, customisable drinks. The machine includes a base module with a touch panel and water reservoir. Users can attach the drink module to the base, insert the ingredient box and push a button to make their favourite drinks. Consumers can also include their preferred milk or alcohol. Frazy allows customers to order customised drinks online, specifying details like a red velvet latte with an extra shot of espresso and oat milk or a strawberry margarita with a hint of lavender syrup. Fresh ingredients come in a compact, air-tight box. The single-use box, along with water or chosen alcohol, is inserted into the machine. With one press of a button, the drink is created, mimicking the preparation in a café or in a bar – including grinding beans, frothing milk and adding artistic touches. The machine then self-cleans, disposing of waste in the single-use box. Frazy CEO and founder Balaji Krishnan said: "In-home devices have long promised to deliver café and bar quality in a simple way, but nothing has come close – until now. Other in-home beverage machines are unwieldy, drink-specific, usually require users to mix a lengthy list of ingredients manually to make a mess and are often hard to clean. And in the end, it may still not be exactly customised to your taste." He continued: "Our proprietary robotic technology disrupts the home beverage market and delivers the most authentic experience, creating users' favourite drinks at home from fresh ingredients with a simple push of a button. FrazyBot is the first machine that prepares your favourite drink from end to end and delivers everything you want down to the smallest detail, exactly how it was ordered."

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