Fridge Raiders adds two new flavours to snacking portfolio

Fridge Raiders, part of Pilgrim’s Food Masters, has added two new flavours to its snacking range.

Available in UK stores, the extended Fridge Raiders’ range includes Smoky BBQ Chicken Bites, Hot and Spicy Chicken Bites along with the return of its Chicken and Stuffing Bites.

Chris Doe, marketing controller at Pilgrim’s Food Masters said: “We know consumers are hungry for exciting new flavours in meat snacking and this flavour explosion across our range highlights our commitment to innovation.

“As we look to drive the snacking category forward, and cater to ever-growing consumer demand, we want to give retailers snacking options that offer shoppers exciting new flavours in a variety of formats, suitable for every occasion. In addition to shaking up the category with new flavours, we’re delighted that Chicken and Stuffing Bites return for the third year running as we know how much of a hit this SKU is with consumers.”

The Hot and Spicy Chicken Bites are available in 4x40g multipacks and the Smoky BBQ Chicken Bites in 165g grazing packs.